Baffins Milton Rovers Football Club
Baffins Milton Rovers are Portsea Island's youngest football club playing in the top nine tiers of English football. But since their formation in 2011, the club operated without an identity to connect the club to its community and beyond.
In 2023, as part of my role as the club's Head of Media, I proactively pitched a full club rebrand to the Chairman and Board — which was instantly accepted. I delivered an instantly recognisable logo which is now integrated across all club platforms — from kits and stadium signage to matchday programme and social channels, fostering stronger community recognition.
The revitalised brand identity swiftly resonated, evidenced by the use of the crest from the youth ranks all the way to the first team.
The project includes expanding on the crest to create a wider visual identity which will connect with supporters both at the stadium and reaching larger audiences on social.
The social branding features engaging typography and focused on strong imagery to convey key messages to the club's supporters.
In 2025, I collaborated with the club's technical suppliers Macron over a three-month period to design and develop the match shirts for the 2025/26 season onwards.
The kits subtly incorporate the iconic Portsmouth star and crescent on the shoulders and sleeves. The unique feature connects the club to its community and celebrates its local heritage — and means it's a bespoke design. Just for Baffins.
I led the photography and art direction for the kit launch, integrating youth teams into the campaign. This reflects the club's broader mission to promote and include players from all age groups. I handpicked several locations from the PO3 postcode, where Baffins play; these included Langstone Harbour, Baffins Pub and Baffins Pond.
I created the tagline 'Under the Crescent, Our Star Rises' as the main tagline to support the launch – this not only references the kit design, but is also a nod to Baffins' ambition and growth as an emerging team in a city traditionally dominated by a single club.
Discipline Graphic Design, Art Direction, Branding, Identity, Sportswear Design, Social
Created for Baffins Milton Rovers Football Club