To commemorate the 105th anniversary of NAAFI, I developed a bespoke brand identity that honours over a century of dedication to the UK Armed Forces. The centrepiece of the project is a dynamic crest that bridges the gap between heritage and modernity. Taking inspiration from the iconic circular crest used between 1960 and 1989, I integrated an 'unbreakable link' motif within the '105' typography - symbolising the enduring partnership between the organisation and the personnel they serve worldwide.
Discipline Graphic Design, Art Direction, Brand Identity
Created for NAAFI