Work for
Discipline
Graphic Design, art direction
I collaborated with the club's new technical suppliers Macron over a three-month period to design and develop the match shirts for the 2025/26 season.
The kits subtly incorporate the iconic Portsmouth star and crescent on the shoulders and sleeves. The unique feature connects the club to its community and celebrates its local heritage - and means it's a bespoke design, just for Baffins.
LAUNCH PHOTOGRAPHY
I led the photography and art direction for the kit launch, integrating two youth sides into the campaign. This reflects the club's broader mission to promote and include players from all age groups. I handpicked several locations from the PO3 postcode, where Baffins play; these including Langstone Harbour, Baffins Pub and Baffins Pond.
I created the tagline 'Under the Cresent, Our Star Rises' as the main tagline to support the launch - this not only references the kit design, but also symbolises Baffins' ambition and growth as an emerging team in a city traditionally dominated by a single club.
