Work for
BAFFINS MILTON ROVERS FC
Discipline
Graphic Design, art direction, BRANDING, IDENTITY, SPORTSWEAR DESIGN, SOCIAL
Baffins Milton Rovers are Portsea Island's youngest football club playing in the top ten tiers of English football. But since their formation in 2011, the club operated without an identity to connect the club to its community and beyond.
In 2023, as part of my role as the club's Head of Media, I proactively pitched a full club rebrand to the Chairman and Board - which was instantly accepted. I delivered an instantly recognisable logo which is now integrated across all club platforms - from kits and stadium signage to matchday programme and social channels, fostering stronger community recognition.
The revitalised brand identity swiftly resonated, evidenced by the use of the crest from the youth ranks all the way to the first team.
VISUAL IDENTITY
The project includes expanding on the crest to create a wider visual identity which will connect with supporters both at the stadium and reaching larger audience across social channels.
The social branding features engaging typography and focused on strong imagery to convey key messages to the club's supporters.
